Oceanbridge = Vision + Purpose + Mission

After weeks of anticipation and trying to get the changeable weather right, the day was one out of the hat with perfect conditions with calm sea and clear skies. The morning began at 7.30am for a light breakfast of Croissants and OJ before Alister briefed the team with a white board presentation. Defining what we are and where we want to go as a company, our VPM is as follows:

VISION - to be New Zealand’s Premier Freight Company

PURPOSE - To Create Customer Confidence and Growth

MISSION - Sales + Service = Growth

To break the ice and wake everybody up, we played interactive game where people had to form the letters VPM with their bodies, resulting in a lot of laughter and got everyone in the spirit of the morning.

To visually depict this and get our message across we had to come up with something that would stand out.   So, at the launch, with a photographer in place, we formed a human arrow to show that we are a company of great people all heading in the same direction. 

After 40 minutes of strategic positioning, the human arrow was complete.   Here is the end result:

We incorporate this into our everyday working life, with posters displayed in our reception area, scattered around the office, on our enterprise system and a basic version on the back of our business cards among others.